PLANTATION – South Florida based and Caribbean-American owned POWERi Technologies has established a strategic partnership with Lavender Media, Inc. in the People’s Republic of China.
Lavender Media will represent POWERi, and provide public relations and advertising support to POWERi clients wishing to market their tourism related offerings within the Chinese market. In turn, POWERi will provide further U.S. and Caribbean service and support to Lavender Media’s existing Chinese and Middle East clients.
“This new partnership between POWERi and Lavender Media will create instantaneous value for our clients. With the Chinese market projected to be the largest audience for travel and tourism in the next century, this partnership will allow us to open up the Chinese marketplace to all of our clients.” states David Andrade, CEO of POWERi Technologies.
As was pointed out in a recent Booz Allen & Hamilton study, “China will be among the top four sources of outbound tourists by 2020.” Indeed, the Chinese travel and tourism market is scheduled to surpass both the American and Japanese tourism industry during their halcyon days of the 1980’s and 90’s. “Companies looking for growth in China’s outbound travel sector will not be disappointed. Pent-up demand is considerable, disposable incomes are rising, and travel restrictions are being eased.”(Beyond The Borders-Booz Allen Hamilton-12/19/06).
Lavender Media provides public relations and advertising services to some of the largest and most reputable firms from the Middle East and Europe operating out of China. In partnering with POWERi Technologies, both firms can now offer an expanded list of services and market reach to a growing list of global clients.
Founded in 2004, Lavender Media is an energetic public relations and advertising agency providing a long list of Fortune 500 clients with efficient solutions in China. With a team of experienced staff based in Beijing and Shanghai, the firm continues to attract clients from Europe, and the Middle East interested in entering the Chinese market.
“Our partnership with POWERi will provide us a global set of solutions which in turn will benefit both our local Chinese and international clients. We look forward to serving our clients’ needs locally and abroad.” states Wang Guanghui, CEO of Lavender Media.
The combined resources and specialties of both firms are seen not only as a complimentary fit, but a natural trend of companies seeking to compete on a global market.
