Entertainment

Live from New York, JetBlue Airways and the Barbados Tourism Authority Proudly Present an Exclusive Concert by Rihanna

NEW YORK – In celebration of its new nonstop service to Barbados, JetBlue Airways (Nasdaq: JBLU), the airline that gives customers more free live entertainment, and the Barbados Tourism Authority will proudly present a private concert by Rihanna on Dec. 3, 2009 at the Hammerstein Ballroom in New York City.

This event will be the only live performance by the pop sensation in celebration of her new album release, “Rated R.” The concert is not available for public purchase, but fans will have the chance to win tickets through radio and online promotions.

Additionally, New York’s hometown airline today launched JetBlue’s “New York to Barbados” creative photo contest (a) through social media outlets including Twitter (@JetBlue) and Facebook, inviting customers to celebrate JetBlue’s new nonstop service to Rihanna’s hometown and the launch of her new CD. Using creativity and self-expression, customers are required to take a photo in front of a New York landmark that incorporates both Barbados and JetBlue. The top 20 photographs submitted will win a pair of tickets to the private event (a).

Customers can find contest rules and instructions for uploading their photo by visiting www.jetblue.com/rihanna and submitting their photo via Twitter to @JetBlue using the hash tag #JetBlue2Barbados between November 24 and November 29. One photo can be submitted per Twitter account and will be judged by JetBlue. The top 20 finalists will each win a pair of tickets to Rihanna’s live performance.

JetBlue began daily nonstop service to Bridgetown, Barbados earlier this year from New York’s John F. Kennedy International Airport (JFK). Barbados is one of 17 international locations served by JetBlue, and one of the more than 50 destinations throughout the Americas. In 2009, the airline has also added new service to international destinations including Bogota, Colombia; San Jose, Costa Rica; Kingston and Montego Bay, Jamaica; and Saint Lucia.

As part of the partnership, in addition to this exclusive concert for fans, JetBlue will also provide customers traveling on the airline in December access to 20 minutes of custom Rihanna footage including her new video, Russian Roulette, on PlusTV, JetBlue’s very own in-flight network featuring behind-the- scenes footage from TV shows, programming from the New York Times, theatrical content from The Broadway Channel® and more. Additionally, a special installment of MySpace Music’s “The Release” featuring Rihanna at the Hammerstein Ballroom will be streamed live, and footage will also be featured on JetBlue Airways’ PlusTV channel in 2010 for customers to enjoy.

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