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Jamaica Trade and Invest (JTI) to Seek New Investments at Call Centre Expo

LONDON, England – Jamaica Trade and Invest (JTI), will be seeking to generate new investments and showcase the island as a leading contact centre destination, at this year Call Centre Expo in Birmingham on September 16 and 17.

The Expo, which is in its 10th year, is the largest in Europe, and JTI’s United Kingdom (UK) Trade Commissioner, Laurence Jones, told JIS News that the organisation had two primary objectives in participating.

“We want to identify European companies that have an interest in investing in contact centres in Jamaica and to also facilitate new business from Europe for existing call centres in Jamaica, to increase trade and employment,” he said.

A team from E-Services Group International, one of the island’s leading Offshore Call Centres, headed by its Chief Executive Officer (CEO), Patrick Casserly, will be with the JTI team at the expo.

The JTI will be pushing the fact that the island has an English-speaking and trainable labour force and offers a distinct advantage in offshore outsourcing.

Quoting the A.T. Kearney Global Services Location Index, 2007, the JTI said Jamaica is ranked as one of the top locations in the world as an offshore destination, and is the only English-speaking Caribbean destination on the list.

The trade and investment promotion agency will also be distributing its new brochure, The Nearshore Advantage in Talent and Technology, which outlines why the island is the Caribbean’s leading contact centre destination.

According to the JTI, the growth of the Jamaican information and communication technology (ICT) industry has been facilitated by a deliberate Government ICT strategy initiated in 2001. The strategy seeks to develop capabilities in a wide range of services, in order to market and promote Jamaica as a premier location for offshore ICT and ICT enabled services. It involves all the major support sectors, such as education and training, real estate development, and telecommunications. (JIS)

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