Making music has never been easier, hasn’t it? With all the new technologies and apps anyone can become a musician nowadays, and with the right promotion, anyone can become famous at the touch of a button. You are probably happy to have an opportunity to do what you’re passionate about, but there’s also this one nasty thing that bothers you, right? And that’s the question: how do I make sure to gain listeners since I’ve produced my song?
Definitely using a platform such as Spotify makes it easier to find your audience as it provides you with all the necessary tools such as tracking your statistic, personalizing your artist profile, and many more. But unfortunately, the advanced users know that it’s no longer enough. The key to success that will guarantee that your song reaches its target viewer is Spotify promotion. So if you are new in the industry, and it’s the first time you hear about it you should absolutely stay there and find out more about the tool that is bound to change your career path.
Value of Promotion
Probably the first thought that crosses your mind is “why should I even do that? Isn’t it enough that my tracks are lit and I’m sure about their quality and uniqueness?” And at some point, you will be right, because one will not achieve success releasing bad material. But what you also have to bear in mind is that there are over 1.2 million songs being released on Spotify monthly, and only a small fraction of them achieves the result of over 100,000 plays. Already know which songs are that? Exactly, those using promotion.
What’s important to understand is that Spotify promotion is not just an easy way to get the listeners without putting in much effort. What it really about is making sure that the piece of music that has the potential to succeed (and we know that the new song that you’ve been working so hard on is the one, isn’t it?) reaches the bigger range of listeners which means that more people will be able to appreciate it and to share it with other music-lovers. So basically, the Spotify promotion is not “cheating” but something that you cannot make do without if you really want to be heard and finally leave the “local musician” phase behind.
I am not saying that that “local’ and “underground” niche is something bad, there are definitely many people who enjoy making music for a limited audience and who feel safe with their not that big, but loyal fan base. But there are also those, who just don’t believe that they can achieve bigger success if they don’t have a PR manager or a huge team of people working hard and making their best to promote their songs. If you are one of the people who still think so, I am here to reassure you. Nowadays, when our life is completely digitalized and all the things happening in the music industry take their place on the internet, the only thing that you need to gain popularity and to reach a bigger amount of listeners is your device with access to the Internet and…Spotify promotion!
Music, as any other business requires investments if you want to achieve success. It’s not enough to just produce a song, you should take care of preparing a promotion strategy that will help you to take your place in the market space. The big fish of the industry know that although the content is important the real key to success is promotion. And this is the solid truth of the nowadays world where the listeners are overflooded with dozens of songs being released every second.
Actually, do you know how many songs have been released while you’ve been reading this text? 60,000 songs per 1 minute. So maybe it’s high time you leave all your doubts behind and invest in your artistic development? Making great music is a pleasure, but the win-win situation is when you are also sure that it reaches all the potential fans and gets all the appreciation it deserves. So stop hesitating, opt for Spotify promotion now and bring your music game to a new level.