CaribPR Newswire – Great Minds Marketing, a UK-based tourism and leisure marketing company has been appointed to create the brand identity and visual language for the Cricket Legends of Barbados Inc.
Working in close conjunction with the Legends’ marketing and management company, Byrom plc, Great Minds Marketing is to create a brand identity and visual language that seeks to maximise the group’s intellectual property, without controlling or curtailing the individual interests of the legends, who include such luminaries as Sir Garfield Sobers, Sir Everton Weekes, Sir Clyde Walcott, Seymour Nurse, Wes Hall, Charlie Griffith as well as Gordon Greenidge, Joel Garner and Desmond Haynes.
Sales Director Sanjay Murthy says “this is a fantastic opportunity for Great Minds to work with these world famous icons of cricket and to further develop our relationship with a sports market leader such as Byrom. We see Barbados as a growth area for our business and are pleased to be involved with such a high profile project.”
Great Minds Marketing Ltd is a UK-based tourism and leisure marketing agency. Established since 1994, Great Minds is a privately owned company with a three-product strategy that aims to deliver strategically creative marketing tools to the tourism and leisure market sectors. The three products are Full Service Advertising (FSA), Brand Integration Model (BIM) and Heritage Solutions (HS). Our USP is our brand architecture model (BIM), which creates a brand scaffold for our clients and develops commercial opportunities therein.
