Community groups rally resources to educate all Miamians on census participation

census 2020 - Community groups rally resources to educate all Miamians on census participationMiami-Dade Counts 2020 awards $475,000 in grants, making it easier to engage hard-to-count communities in next year’s census

Miami-Dade – Nationally and locally, certain communities and populations are traditionally undercounted in the U.S. Census, including Hispanics, communities of color and children under five years old.

A collaborative of funders and partners have come together to improve Greater Miami’s outcomes in the 2020 Census count, ensuring that one of the most diverse metropolitan regions in South Florida is accurately represented.

Today, the Miami-Dade Counts Census 2020 collaborative announced grant awards totaling $475,000 to 29 local organizations to support census participation in Miami-Dade County. Organizations, including Camillus House, Emgage USA, the Florida Association of Free and Affordable Clinics and the Opa-locka Community Development Corporation, received grants ranging from $10,000-$25,000 to fund grassroots efforts working on outreach and education about the census in hard-to-count communities.

“These grants will be used to advance strategies for reaching communities that have historically low rates of participation in the census. The Miami-Dade Counts Census 2020 collaborative wants to put financial resources into the hands of trusted messengers and community-based organizations that will spread the word about the importance of census participation,” said Lindsey Linzer, senior director of programs and grants administration for The Miami Foundation.

For the full list of grantees and descriptions of their outreach, visit

“The efforts of these grantees will reach across the entire county with a distinct focus on traditionally hard-to-count communities – from the farmworker communities in Florida City to the Haitian communities in Little Haiti and North Miami,” said Donovan Lee-Sin, director of public policy and community engagement for The Children’s Trust. “When community members are informed, they are more likely to respond to the census.”

The 2020 Census will determine how an estimated $800 billion in federal government resources will get distributed each year for the next 10 years. Forty-five billion dollars per year are on the line for Florida families.

These funds will support schools, hospitals, roads, public works, housing, small business development, and other vital programs and services.

The data collected also affects how congressional districts are determined, including how much representation Florida and Miami-Dade County have in Congress.

The Miami Foundation partnered with the FIU Jorge M. Perez Metropolitan Center to conduct community surveys and focus groups to learn more about locals familiarity with and personal perspectives on the census.

The findings aligned with national research, which determined that increasing awareness of the census purpose will increase participation and that residents need to understand how the information collected by the census will impact their lives.

“It is critically important that the community address the concerns about why local constituents don’t participate in the census because there is so much at stake,” said Natalie Castellanos, director, policy and public affairs, for Health Foundation of South Florida.

The grant awards are just the beginning of the Miami-Dade Counts 2020 efforts. The collaborative is working to build the capacity of grantees to do the outreach by creating communications toolkits and bringing together grantees to share resources and strategies.

Additionally, the collaborative is working with partners like Microsoft and engineering students from Florida International University’s Upsilon Pi Epsilon to develop an online data visualization tool to track local census efforts.

With support from the Knight Foundation, Poynter Institute will also host a free, two-day training in South Florida for journalists on how to cover the census.

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