National News

Caribbean Tourism Leader Lauds Women’s Contributions to Fighting COVID-19

Vanessa Ledesma Acting CEO and Director General - CHTA on Caribbean Travel Marketplace 2021
Vanessa Ledesma Acting CEO and Director General – CHTA

[MIAMI] – Caribbean women are being celebrated for their tremendous efforts. Especially in helping the region’s countries and territories combat and recover from the Coronavirus Disease 2019 (COVID-19) crisis.

In a statement marking International Women’s Day on March 8, 2021, Vanessa Ledesma, Acting CEO and Director General of the Caribbean Hotel and Tourism Association (CHTA), called for a greater commitment to equality. Asserting that Caribbean women have been at the front lines of the COVID-19 crisis.  Women have been working tirelessly to ensure hotel and tourism facilities and communities remain safe and secure during the pandemic.

“Our colleagues in the tourism and hospitality sectors are exemplary and effective leaders in protecting our destinations. In addition to strengthening our communities during this extraordinary time,” Ledesma stated. “Many of them worked with significantly reduced resources for much of the pandemic. They should be recognized alongside their colleagues in health care, and caregiving. Plus, community organizing for their effective mobilization to resist the pandemic.”

Observing this year’s theme, “Women in leadership: Achieving an equal future in a COVID-19 world”. Ledesma noted that while the tourism sector in the Caribbean has made strides in recognizing the value of women, more remains to be done. Especially to build an effective enabling environment for women to assume more leadership positions. “The responses of the region’s tourism sector to the crisis reinforce our contention that the different experiences, perspectives and skills women bring to the table strengthened markedly the Caribbean containment of the novel coronavirus.”

Heads of Government

According to the United Nations, the majority of countries that have been more successful in stemming the tide of COVID-19 and responding to its health and broader socioeconomic impacts are headed by women. For instance, Heads of Government in Denmark, Ethiopia, Finland, Germany, Iceland, New Zealand and Slovakia.  They have been widely recognized for the rapidity, decisiveness and effectiveness of their national response to COVID-19. As well as the compassionate communication of fact-based public health information. Despite these impressive facts, women are Heads of State and Government in only 20 countries worldwide, with only a handful of females holding such positions in the Caribbean.

Health and Safety In the Region

Ledesma noted that gender diversity at all levels of management and leadership positions also provides competitive advantages. “This has been confirmed during the pandemic response, so we need to create the right conditions to ensure the outstanding contribution of women to the health and safety of the region will be enlisted and installed in the highest executive levels of hospitality and tourism organizations,” she stated.  Adding, CHTA continues to invest in the next generation of female leaders through its Young Leaders Forum initiative.

Moving “Forward Together”

According to the CHTA leader it is time to move “forward together” beyond COVID-19. “We have to tap into the wealth of experience and strength women have displayed during this global crisis. Additionally, we must ensure the perspectives of women are integrated into the formulation and implementation of policies and programs. Especially at all stages of the ongoing pandemic response as well as our recovery.”

 

South Florida Caribbean News

The SFLCN.com Team provides news and information for the Caribbean-American community in South Florida and beyond.

Related Articles

Back to top button