Caribbean Airlines appoints new Director of Marketing & Corporate Communications

Port of Spain, Trinidad – Caribbean Airlines has appointed Mrs. Laura Asbjornsen as Director of Marketing and Corporate Communications.

Asbjornsen joins Caribbean Airlines with extensive experience in communications, journalism and public affairs.

A national of Trinidad and Tobago, Asbjornsen returns to the country having spent the last eight years in Brussels as an industrial lobbyist and policy advisor. Her most recent position was at the European Roundtable of Industrialists (ERT) as Working Group Manager where she developed industrial advocacy strategies, and advised senior industry executives of major European companies on issues in the areas of Business Competitiveness, Energy and Climate Change, Competition Policy and Societal Changes.

Laura AsbjornsenAt ERT she also led the organisation’s Communications Advisory Team which focused on European media relations and worked closely with the European institutions such as the European Parliament and the European Commission.

Prior to ERT, Asbjornsen implemented advocacy and media relations strategies and conducted risk assessments as a European Regulatory Affairs Consultant and Communications Specialist for The Weinberg Group, and Communications and Programme Manager for the European Association for the Co-ordination of Consumer Representation of Standardisation (ANEC). She also spent some time as a broadcast journalist in Trinidad.

At Caribbean Airlines, Asbjornsen will be responsible for the company’s advertising, marketing, corporate communications, customer relations and loyalty programmes. She will begin her role at Caribbean Airlines effective January 5, 2009.

Asbjornsen holds a LLM in International Law and International Relations from University of Kent, a MBA in Energy Management from The University of Twente, The Netherlands and a BSc in Physics from The University of the West Indies.