Are you new to Instagram but need to use it to market your business? Are you not sure how to use Instagram to its full potential when it comes to marketing your business and need some advice?
Instagram is one of the most popular social media platforms today. It’s a great way for businesses to interact with their customers and promote their products. However, it can be tricky as there are so many different ways to use Instagram for business. Instagram is a social media platform that allows users to share photos and videos. The app now has over 1 billion active monthly users, making it one of the most popular social media platforms in the entire world.
With so many people on Instagram, businesses can take advantage of this platform by creating their own account and using certain strategies to increase exposure for their brand. If you are new to Instagram, you might not know how to do this, so here are a few tips to help you out.
Set up a business profile
As a business that is new to using Instagram, the very first step you should take it to make your Instagram profile that of a business profile. Instagram has recognized that more and more businesses are starting to make use of their platform and are encouraging this by creating different ways in that the platform itself can be beneficial to the different businesses. In doing this, they are created the business profile setting which opens up a whole new world of possibilities for businesses.
When you change your profile to a business profile, some of the benefits include having call to action buttons places right at the top of your page in your bio. You have access to various different advertising features, and you even have access to the Instagram shop feature which is only available to those profile which are business ones.
Engage with users
By far one of the biggest tips for anyone looking to market their brand or business on social media is to take advantage of all the various different communication channels and engage with the users and your followers. People love feeling noticed and appreciated and engaging with them is the perfect way to do this.
There are so many different ways in which one can engage with users on Instagram, the most popular being through responding to direct messages, using a growth service to get Instagram followers like Growthoid which will engage for you, replying to comments on your content, liking and sharing other people’s content, and even following back users who have followed you, or users you would like to follow you. The possibilities are endless and you should definitely take advantage of them.
Use analytics
It all good and well to just be posting whatever content you want, whenever you want, but if you are not seeing the results that you would like or are no meeting your goals, this may be because you are not taking advantage of your analytics. Analytics are a great way to discover what kind of content you should eb posting to meet your target audience, how often you should be posting, what times are the best to be posting, what different features on the app your target audience seem to make the most use of, and more.
By knowing all of this, you can cater your content specifically towards you target audience making you marketing much more effective.
Use hashtags
By now everyone know what hashtags are and how they work, but so many people don’t use them to their full advantage or tend to mis use them in a way that actual hurts their content more than it helps it. Hashtags are a great way to reach your exact desired target audience, and the best way to increase your followers, by making use of key words that your niche will most likely enjoy and search.
When using hashtags, you should always use ones that are relevant to your content while also being the most popular they can be.
Create videos
Too many people think of Instagram as just a place where you post videos but it has not become so much more than that. Instagram has so many different features to offer and you should be taking advantage of all of them. Most of these features require you to make video content. Images can get a bit boring after a while, and there is so much more that you can include in a video that will make you content more appealing and attractive to your target audience.
