Travel

Transat Holidays To Aid in Bolstering Arrivals from Canada to Jamaica

KINGSTON, Jamaica –  Through partnerships with major industry players such as Transat Holidays, Jamaica’s Minister of Tourism Hon. Edmund Bartlett is excited at the prospects of expanding the Canadian market.

During the Minister’s recent trip to Canada, he met with representatives from Transat Holidays and discussed strategies to bolster visitor arrivals from 2017 and beyond.

“The meeting with Transat was important because of the known influence they have on the Canadian travel market. This winter, Transat will operate flights from: Toronto, Montreal and Halifax and they are known to add capacity and gateways as demand increases. So, we intend to do our part by expanding the product offering and highlighting Jamaica’s value proposition, to increase our arrivals” said Minister Bartlett.

While in Canada, Minister Bartlett and high-level representatives from the Ministry’s marketing arm the Jamaica Tourist Board, also met with representatives from entities such as: Air Canada Vacations, Westjet Vacations, Sunwing Vacations, and Travelbrands to address the decline from the market since last year.  Information gathered from these meetings will be used to launch a new marketing campaign in Canada in the near future.

Transat is one of the largest integrated tourism companies in the world and is the leader in Canada’s holiday travel industry. They offer an extensive selection of destinations and holiday packages on all continents with their key markets including the Caribbean, Mexico and Florida.

Following a fruitful discussion with representatives from Canadian travel company Transat, Minister of Tourism Hon. Edmund Bartlett (third left, standing) joined (standing from left) Chairman of the Jamaica Tourist Board, John Lynch; Jamaica Tourist Board’s Regional Director – Canada, Philip Rose; Director of Tourism, Paul Pennicook; (seated, from left) Transat’s Product Director, Brenda McInerney; and Transat’s Product Buyer, Joe Couto for a photograph.
Following a fruitful discussion with representatives from Canadian travel company Transat, Minister of Tourism Hon. Edmund Bartlett (third left, standing) joined (standing from left) Chairman of the Jamaica Tourist Board, John Lynch; Jamaica Tourist Board’s Regional Director – Canada, Philip Rose; Director of Tourism, Paul Pennicook; (seated, from left) Transat’s Product Director, Brenda McInerney; and Transat’s Product Buyer, Joe Couto for a photograph.

South Florida Caribbean News

The SFLCN.com Team provides news and information for the Caribbean-American community in South Florida and beyond.

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