HAMILTON, Bermuda – The Bermuda Department of Tourism will market Golf and Spa Season to golf fans at the PGA Deutsche Bank Championship over Labour Day Weekend in Norton, Massachusetts.
Bermuda Tourism’s marketing partnership with the Deutsche Bank Championship is part of the same agreement that brought together Bermuda and the Boston Red Sox.
“Golf has always been a major part of our effort to attract visitors, but now with Port Royal ready for action and the Grand Slam returning Golf and Spa Season is more crucial than ever,” said Premier Dr. Ewart Brown, Minister of Tourism and Transport.
Golf and Spa Season is generally described as November to March.
On Thursday, September 3rd, during the pro-am round of the Deutsche Bank Championship, Bermuda Tourism will co-sponsor a hole-in-one contest with Tucker’s Point Hotel & Spa. If a player hits a hole-in-one on the par 3 eighth hole that player and three friends will win a full year of weekend golf getaways to Bermuda. The winner’s foursome will play at Tucker’s Point Golf Club and stay at the Tucker’s Point Hotel & Spa. A full year is defined as up to 52 weekends and includes airfare.
Premier Brown is scheduled to play in the pro-am. He said: “The prize is designed to remind people that Bermuda is so close to the U.S. east coast you can hop on a plane in the morning and be on the course by lunchtime. You can do it every weekend and never get tired of it. I don’t know if anyone will get the prize, but I know everyone will get the message.”
Bermuda is about two hours from most major cities in the northeast United States.
Between September 3rd and September 7th a Department of Tourism team from the New York office will be on-hand to capture data from golf fans, answer questions about Bermuda vacations and give away incentive prizes.
On the final day of the Championship, Labour Day, Bermuda Tourism will host a hospitality area near the 16th green for Bermuda Tourism industry partners.