Tourism Can Bring Caribbean Together

Jamaica’s Tourism Minister Tells St. Lucia Hotel and Tourism Association of the potential for Caribbean integration

Castries, Saint Lucia – Jamaica’s Tourism Minister, Edmund Bartlett believes tourism has enormous potential to promote Caribbean regional integration.

Addressing the 54th annual general meeting of the St. Lucia Hotel & Tourism Association at Harbour Club St. Lucia this month, the guest speaker stated that the tourism sector promotes some of the main values of regional integration as the industry “involves the close contact and interaction of millions of individuals from diverse cultural, ethnic, racial, socio-economic and national backgrounds working together for mutually-beneficial exchanges.”

Tourism Can Bring Caribbean Together says Jamaica Tourism Minister Edmund Bartlett
Jamaica’s Tourism Minister, Hon. Edmund Bartlett

Describing tourism in the Caribbean as “cutting across many spheres, sectors and boundaries,” Minister Bartlett characterized the sector as “a shared model of development for the region,” and one that shares a special place among Caribbean states.

“The sector … provides considerable scope for collaboration and cooperation among many stakeholders at the regional level in a wide range of areas, including investment and product development, human resource development, tourism awareness, research and statistics, access and transportation, regional facilitation, environmental and cultural sustainability, marketing communications and addressing crime that involves visitors,” the minister stated.

Affirming that the Caribbean is the most tourism-dependent region in the world, generating investments and jobs and supporting overall economic growth through critical sectoral linkages, Bartlett reported that Caribbean Community (CARICOM) leaders attending the 29th Inter-Sessional Heads of Government meeting in Port-au-Prince, Haiti in February had acknowledged tourism as the Caribbean’s largest economic sector and declared that it needs to be “stimulated urgently and sustainably for the region’s long-term development prospects.”

He further noted that regional leaders attending the 39th CARICOM Heads of Government meeting in Jamaica this month reaffirmed their commitment to the effective implementation of the CARICOM Single Market and Economy (CSME), which is aimed at facilitating the expansion of investment and trade in goods and services, and the free movement of people across the region. “Tourism is also a catalyst for promoting the successful implementation of the Caribbean Single Market and Economy framework which has been the leading initiative developed by CARICOM to promote regional integration,” he added.

Tourism a Catalyst for Intra-Regional Travel 

Tourism could also become a catalyst for increased intra-regional travel, which could spread its benefits across the Caribbean, Bartlett posited. “Intra-regional tourism provides vast economic exchange and opportunities for the regional economy that would have otherwise gone to countries such as the USA, Canada and England.

This form of inward-looking tourism is also a very practical approach to reversing the overdependence of the region’s tourism sector on international markets,” Bartlett added.

Citing the recent signing of the Multilateral Air Services Agreement by CARICOM Heads as one of the region’s noted successes in the promotion of intra-regional tourism, Bartlett said it could help to make travel within and beyond the Caribbean much easier. The agreement is aimed at creating a liberalized environment that is consistent with emerging global aviation policies and has been expanded to include conditions for a single security check for transiting passengers on multi-stop regional flights.

Bartlett acknowledged that there are a number of obstacles that must be overcome in the quest to establish a sustainable regional tourism sector. “It is no secret that there remain[s] several impediments to the development of a sustainable regional tourism sector, including the general lack of emphasis and promotion of intra-regional tourism at national levels, the prohibitive cost of intra-regional travel, continued restrictions to free movement and insufficient harmonization and coordination in the area of disaster risk management.”

The Caribbean’s vulnerability to climate change constitutes another of the threats to the region’s tourism sector, said Bartlett, stressing that these issues necessitate sophisticated resilience mechanisms and crisis management systems. “Indeed, it was this spirit of regional cooperation that led to the recent conceptualization of the Caribbean Disaster Resilience Centre, the first of its kind in the region, which will be established at the University of the West Indies Mona,” he added.

The Jamaica cabinet minister suggested the development of a regional tourism rating or classification scheme as another way of deepening regional integration through tourism and enhancing the visitor experience, provided common standards and criteria could be agreed as well as adequate resources. “Such (a) scheme could ensure a level of quality assurance for visitors and stimulate product and service quality improvement through the objective benchmarking of visitor facilities and service standards,” said Bartlett.

Minister Bartlett concluded by urging Caribbean states to work together in order to take full advantage of tourism’s untapped potential. “We must find common ground on a number of issues and strengthen our cooperation in a number of shared areas to ensure that tourism development truly brings us together,” he added.

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