About 50% of startups fail in the first few years of operation. However, employing the right marketing techniques and tools can be a game-changer. In today’s digital era, marketing business has never been easier. You can use your business website, social media, and many other strategies to promote your products. Nevertheless, your choice of promotional items matters and creativity is key. You only need to be creative enough and watch yourself broaden your client base.
Custom promotional magnets
Promotional magnets are a great way of taking your message to your target clients. They can be used on cars, doors, fridge doors, and more. The good thing about promotional magnets is that the client sticks with them for a long duration. And this will constantly remind them of your brand.
That’s not all; customizing them makes all the difference. With custom magnets, you choose the colors, message, design style, and shapes. You can design them to fit your needs, making it easy to draw more customers. If you get the services from a reputable company, you can be sure of durable materials.
Custom stickers are a fun and innovative way of marketing your business. They are cost-effective and will market your business for a long duration. You can stick them on different surfaces to inform clients about your business, products, and services. Again, you can have them in different sizes and shapes.
- Your choices include;
- Rectangular stickers
- Oval stickers
- Clear stickers
- Sticker sheets
- Decal transfer stickers
- Square stickers
Floor decals and stickers are yet another innovative way to draw customers to your business. You can use them inside your business premises and other marking events like trade shows and exhibitions. Moreover, floor decals speak volumes about your company and the event’s theme.
They not only promote your business but are a new way of lifting a client’s mood when shopping. They are long-lasting and work best if you go for high-quality materials. Floor stickers and decals complement other marketing strategies in pale and reinforce in-site advertising.
The best spots to use them include;
- Supermarket aisles
- Staircase landings
Custom business cards
Custom business cards are powerful marketing tools for all businesses. They set your business apart, making you stand out from your competitors. Most companies get their cards from one printing service provider, making them look alike, except the text. Sounds boring? Of course, and this is why custom business cards work best.
To make them more effective, use readable text, and have relevant contact details. Moreover, put in more memorable taglines or information apart from the company’s name, logo, and contacts. Self-made cards are a big NO. Engage a professional printing company for quality and professional touch.
Portable banner stands
Banners are common in most promotional shows and events. They come with numerous benefits and are effective in drawing clients to your business. Portable banner stands are lightweight and are easy to move around. They make the best traveling companions for business owners.
Banner stands are foldable feature a retractable stand to preserve your graphic panel during travel. That’s not all, though! Banner stands are very flexible, and you can modify the graphics and adjust the stand to suit any event. And this allows you to use them for different events without having to purchase a new one. Banner stands are easy to set up, and you have multiple choices.
- L- banner stands
- X- banner stands
- Table stands
- Pole up tension stands
Custom greeting cards
Greeting cards are an invaluable way to foster deeper relationships with your business partners and clients. When people receive a greeting card, they are likely to remember your company and purchase from you. They also distinguish your company from many others and show that you care about your clients.
These form an integral aspect of your marketing endeavors, and it’s best to have them customized. For instance, high-quality greeting cards with your handwritten signature display your sincerity. Send them during holidays and make your clients and partners feel appreciated. When coupled with simple promotional products, greeting cards can help form long-term business relationships.
Postcards are among the oldest direct business promotional tools available. However, they have stood the test of time and are very effective despite technological advances. Still can’t believe it? Check your mailbox and ask yourself why grand enterprises stuff your mail with postcards.
Postcards are unique and inexpensive. It’s not easy to disregard an attractive postcard no matter how busy you are. Compared to other mating techniques, they are cheaper, and you can get them from most printing companies. For excellent results, print impressive pieces and choose bigger sizes.
Promotional gifts entice all manner of customers. They are a great way to keep your brand name in the client’s mind. You can use them in trade shows, exhibitions, displays, and in-store purchases. There’s a wide variety of items to consider, these include:
- Tote bags and backpacks
- Branded mugs
- Tech devices- USB cables, phone covers, chargers, headphones, etc.
- Health products- Soaps, wipes, sanitizers, lip balms, etc.
- Apparel- Caps and T-shirts
How can I save on custom promotional items?
There are different promotional items to choose from, and all come at varying costs. Whether you want floor stickers, banners, or custom magnets, you can get them from leading printing companies. Compare the prices between different service providers and choose high-quality items. While this may seem costly at first, it’ll save a lot of money in the long run.
For instance, car and fridge stickers stick well and are not easy to misplace. They will market your business for a long time, making it best to go for quality items. Only acquire the products from reputed companies. These have a wide variety to choose from and will use quality materials for the most durable products.
How you market your business defines its success. Employ effective marketing techniques and tools to draw more clients. Some promotional materials work better than others. Choose them wisely and customize them to fit your niche. If you’re seeking effective marketing materials for your business, try the above-mentioned ideas to improve your sales.