South Florida business owners register to become part of NFL Emerging Business Program

MIAMI – Local business owners eager to be part of Super Bowl XLIV history joined Commissioner Barbara J. Jordan on June 16, 2009 for the NFL Emerging Business Workshop, an informational session on the NFL Emerging Business Program. Approximately 150 interested parties convened at Florida Memorial University to see how their business could work with the South Florida Super Bowl Host Committee during next year’s Super Bowl and Pro Bowl at Dolphin Stadium.

The NFL Emerging Business Program was established to give businesses – particularly minority- and women-owned – the opportunity to participate in the Super Bowl procurement process. Commissioner Jordan, along with Miami-Dade County, is working hand-in-hand with Super Bowl representatives to ensure that local businesses are able to thrive during the much-anticipated sporting event.

Mike Zimmer, President of the Super Bowl Host Committee, and Tisha Ford, Manager of Events Development of the NFL, were among the panelists who provided information on how businesses can become certified and obtain insurance.

Mike Zimmer, President of the South Florida Super Bowl Host Committee and Commissioner Barbara J. Jordan.

Information on policies, procedures, and the dos and don’ts for contracted businesses was also provided. This will be the tenth Super Bowl game to be hosted in Miami-Dade, and the first time in 35 years that the Pro Bowl will be played in South Florida.

“There are ample opportunities for our local businesses to grow and expand their business in preparation for one of the biggest football games of the year,” said Commissioner Jordan. “In previous years, businesses involved in this program managed to garner Super Bowl contracts that were a major financial boost.”

During the last Super Bowl that Miami-Dade hosted in 2007, 49 percent of the minority- and women-owned businesses in the program’s resource guide received contracts for that year’s game and produced a total of more than $18 million.

For more information on becoming part of the NFL Emerging Business Program, please visit

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