WASHINGTON – The U.S. Small Business Administration and the W20 Group, an entrepreneurial ecosystem of digital communications companies, is launching a five-topic social media webinar series to help small businesses leverage and grow their businesses using social media tools. Including Facebook, Twitter, YouTube, blogs and mobile marketing.
“SBA provides small business owners and entrepreneurs free, on-demand online training and scheduled webinars on a wide-range of business topics,” said SBA South Florida District Director Francisco “Pancho” Marrero. “This training is a valuable resource for small business owners who might not be able to afford the cost or time for more traditional training opportunities.”
Social media is playing a growing and vital role in the success of small businesses growing and creating jobs. It provides the opportunity to build deeper relationships with customers, to increase sales and to reach new markets in a cost-efficient manner. The webinars will help small businesses to develop a comprehensive social media plan that is engaging, effective and that has maximum return on investment. In addition, automated webinar software tools can help your business grow.
The first social media webinar for small businesses will be, Introduction to Social Media: Helping You Get Started. It will be held on April 24, 2013, at 1:00 p.m. EDT.
The webinar will highlight topics such as:
- What social media is and isn’t
- Why it’s important to get involved
- Demographics on who is using social media
- Best practices
- Ways to get started
Future Webinars
Topics for future webinars in the social media webinar series include: Blogging 101, and Creating Content for Facebook. In addition to, YouTube and Twitter, Identifying and Connecting with your Influencers and Getting Started with Mobile. Plus, Location-based Marketing.
