Sandals Foundation and Cedella Marley Joining Forces

The Sandals Foundation And Cedella Marley Join Forces And Raise Money For Caribbean Women

JAMAICA – Two of the Caribbean’s most influential brands, The Sandals Foundation and Cedella Marley of  The Bob Marley Foundation, have joined forces now through March 6, 2016 to address the issue of gender inequality facing women and their children in the Caribbean with the introduction of Women Helping Others Achieve (WHOA).

In its first three weeks, the campaign has raised US$30,000 online through crowd funding at where the goal is to raise US$150,000 for the WHOA program by mid-March. A minimum US$5 donation enables the donor to receive a special download code for the campaign song, which is refreshed and a modern version of Bob Marley’s famed “Could You Be Loved” re-recorded by daughter, Cedella, and is at the forefront of the new fundraising campaign.

Donors will be eligible for unique prizes during the online fundraising campaign, including a Grand Prize to the individual with the largest contribution. The Grand Prize of the Ultimate Marley Experience includes a four-day/ three-night Luxury Included® vacation for two to a Sandals or Beaches resort in Ocho Rios, Jamaica; round-trip airfare for two to Jamaica; a tour of the Bob Marley Museum and Tuff Gong Recording Studios in Kingston, Jamaica; and a special invitation to meet a member of the Marley family (note: restrictions apply).

Cedella Marley, eldest daughter of global legend Bob Marley and CEO of the Marley Group of Companies, serves as the Good Will Ambassador for WHOA. Her commitment to women and youth in the Caribbean strongly supports the efforts of the Sandals Foundation, the non-profit arm of Sandals Resorts International and its President, Adam Stewart to provide Caribbean women and youth opportunities for advancement.

One Hundred Percent of donations will go toward projects that will support WHOA’s multi-year, women’s empowerment programs and provide support, mentorship, education and skills training to help marginalized women across Jamaica and the Caribbean find inspiration and strength to transform their lives and, in doing so, positively impact their families and communities for generations to come.


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