Launch Party Kicks Off Florida International Trade & Cultural Expo

Commissioner Dale V.C. Holness Welcomes Trade Executives and Business Leaders to Broward County

BROWARD COUNTY – A who’s who of South Florida’s top business executives and industry leaders gathered in Uptown Fort Lauderdale for the Florida International Trade & Cultural Expo (FITCE) Launch Party held at Alpine Jaguar, on Thursday, May 28, 2015.

With over 100 people in attendance, Commissioner Holness shared FITCE’s goals which in part are to bring 200 international and 400 state-side import and export companies to Broward County with opportunities to learn the step by step process on how to do business with the rest of the world.  The week-long event will include opportunities to meet with former presidents, heads of state, and Fortune 100 executives.

Among those in attendance at the launch were Ben Manning, Director of Development, Lennar International; Roberto Erana, Vice President, Frontera Capital Advisors; Michael Lassner, Lassner, President, Allied Steel Buildings; Eric Swanson, Vice President, Odebrecht; Alan J. Goldberg, CEO, Diversified Companies; Cary A. Goldberg, President, Diversified Companies; Ron Murtha, Vice President, Skanska; Nicki E. Grossman, President and CEO, Greater Fort Lauderdale Convention and Visitor’s Bureau; Karen Reese, Business Outreach and Foreign- Trade Zone (FTZ No.241) Administrator, Fort Lauderdale Executive Airport.  FTZ No. 241 has the distinction of being the first organization to sponsor FITCE at the $5,000 level.

Launch party kicks off Florida Intl. Trade and Cultural Expo at Alpine Jaguar.

“Broward County and South Florida is well positioned geographically and culturally with over 120 spoken languages and an infrastructure of three international airports and seaports to be a major trade logistics hub.  With this in mind, when my peers at the Broward County Commission approved to co-sponsor FITCE last December, it solidified something I had been working on for years, to bring an expo that will highlight Broward County as the center for trade, which is also a goal of the Commission.  Not only will FITCE provide international business matchmaking, panel discussions, and great keynote speakers, FITCE will also showcase the cultural diversity of our county.  We are having the event to continue to grow and develop the economy in Broward County and South Florida,” said Holness.

The Florida International Trade and Cultural Expo (FITCE) is October 12-16, 2015 and will be held at the Greater Fort Lauderdale Broward County Convention Center.  FITCE Founding Partners are: Americas Business Networking, DeLucca Events, Democracy In The Americas Symposium, Global Trade Chamber, Lauderhill Regional Chamber of Commerce, PR Hispanic Chamber of Broward County, with the United Way of Broward County serving as the fiscal agent.

For more information about FITCE, visit online at or call 954-357-7009.


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