Permanent Secretary to Lead Team to Reimage Negril, Jamaica

NEGRIL, Jamaica –  Jamaica’s Tourism Minister, Hon Edmund Bartlett has appointed Permanent Secretary, in the Ministry of Tourism, Mrs. Jennifer Griffith to lead a team designated to reimage the tourist destination of Negril, Jamaica.

Speaking at a meeting with key stakeholders in Negril Thursday (Feb. 7th), Minister Bartlett said, “Negril represents a critical part of Jamaica’s tourism asset as this area has for decades remained a major selling point for the island with its white sands and sea.

Edmund Bartlett, Jamaica’s Permanent Secretary, Jennifer Griffith to Lead Team to Reimage Negril

Minister of Tourism, Hon Edmund Bartlett addressed several key tourism stakeholders in Negril yesterday and announced that Permanent Secretary in the Ministry of Tourism, Mrs. Jennifer Griffith, will lead a team to create a comprehensive destination development plan for the area.

What we are seeing is that Negril became a tourist hotspot but did so without the adequate infrastructure to support the rapid developments in the sector but we are going to rectify that.”

Minister Bartlett and several senior tourism officials and agency heads convened a meeting with tourism stakeholders in Negril to discuss their concerns about the sector with a view to providing solutions.

Among the areas highlighted were adequate lighting along major corridors, wheelchair access to beaches and a new vision for the development of Negril.

“Tourism has changed dramatically globally and in Jamaica as we see unprecedented growth in arrivals and earnings, the way we do business and how we engage our guests.

We must be able to compete in this new paradigm and to do this we must build out our products to international standards,” added Minister Bartlett.

Jamaica’s Permanent Secretary, Jennifer Griffith to Lead Team to Reimage Negril, Jamaica

Minister of Tourism, Hon Edmund Bartlett (2nd Right) spoke with key tourism stakeholders yesterday along with senior tourism officials, from (L-R) Chairman of the Jamaica Tourist Board, John Lynch, President of the Jamaica Hotel and Tourist Association, Omar Robinson and Chairman of the Tourism Product Development Company (TPDCo). 

The Permanent Secretary will carve out a destination development plan for Negril in conjunction with the Tourism Product Development Company’s Destination Assurance Council. The plan, which will receive input from the Negril chapter of the Jamaica Hotel and Tourist

Association, will seek to layout a comprehensive way forward for the holistic development of Negril as tourist destination.

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