Kingston, Jamaica – The Jamaica Tourist Board (JTB) has been awarded the top prize in Das goldene Stadttor (the Golden City Gate) award in the category of TV spot advertisement at the international travel trade conference, ITB Berlin on Thursday, March 11.
The award, which is in its ninth year, is part of one of the most prestigious film festivals in Europe, the Grand Prix CIFFT (The International Committee of Tourism Film Festivals). It is organised by Huschert Film + Medien GmBH and is widely revered as the ‘Oscars’ of European tourism film judged by prominent representatives of the German tourism marketing industry drawn from sectors including media, banking, hotels, tour operators and car rental.
Minister of Tourism, the Honourable Edmund Bartlett received the award for the latest advertising campaign by the JTB, starring Usain Bolt. The prestigious award was presented by Wolfgang Jo Huschert, President of Huschert Film + Medien GmBH and chairman of Das goldene Stadttor International Tourism Film Competition.
Minister Bartlett said, “the German market remains enormously important to the Jamaican tourism industry. In 2009 Jamaica saw 20,220 visitors from Germany, representing a 6.6% rise on 2008; showing that even in a recession the German market is still resilient.”
“The tourism industry here in Germany has reacted particularly well to the new commercial. Usain Bolt is a hugely popular figure in the country following the World Athletics Championships in Berlin in August last year” said the Minister.
Tens of thousands of Germans watched the Jamaica athletics team dominate the games, taking home record 13 medals, including both men’s and women’s 4×100 metre relays. The world’s fastest man, Usain Bolt shattered his own record securing a blistering time of 9.58 seconds in the 100 metres.
View the award-winning ads: