St. John’s, Antigua – The Expedia® group, one of the world’s largest online travel companies, is reporting an already impactful 2015 for hoteliers on the small Caribbean island of Antigua. Expedia is pleased to report that travel demand for Antigua grew nearly 20 percent in the first quarter of 2015 when compared to the same time period in 2014. Additionally, 50 percent of total travel demand to date for Antigua is based on package bookings. Package booking are bookings that combine components like flights and hotel. These bookings are extremely valuable for hoteliers as they generally feature twice the length of stay, are booked two times further in advance and have half the cancellation rate of a standalone (i.e. hotel only) booking.
The Expedia group’s market management team is attending the 2015 edition of Showcase Antigua Barbuda, the destination’s most influential industry event, from June 5-7, 2015. During the conference, the company’s market management team will have an opportunity to strategize and discuss trends and new tools available on the company’s multiple platforms to provide increased visibility and incremental demand for the destination.
“Expedia market managers truly showcase their value in smaller Caribbean destinations such Antigua as they help hotel partners strategize the optimal channels to generate travel demand,” said Demetrius Canton, Director of Lodging Partner Services for the Caribbean, Expedia group. “Our presence at the Showcase Antigua Barbuda this June reinforces our commitment to the local hotel community, and we look forward to sharing our insight while also gathering valuable insight from hoteliers.”
Expedia seeks to continue to add more properties to its portfolio in 2015, to support tourism growth in Antigua and the rest of the Caribbean. By working with the Expedia group, hotels throughout the Caribbean gain exposure to the more than 150 websites in more than 70 countries worldwide, in addition to a myriad of mobile sites and apps, from brands such as Expedia.com®, Hotels.com®, Hotwire®, Egencia®, Travelocity®, Expedia Affiliate Network® and Venere®.