ST. LUCIA – Caribbean Tourism Leaders will launch a $60 million marketing campaign to promote the Caribbean as a single destination, according to Allen Chastanet, chairman of the CARICOM (Caribbean Community) Task Force on Tourism.
Chastanet said that the 15 CARICOM countries would pay $21 million while the remainder of the money would come from the Caribbean Hotel Association, the Caribbean Tourism Organization and other stakeholders.
Allen Chastanet
Regional tourism leaders have been given a 60-day deadline to formulate fundraising plans with the goal of raising at least $60 million by year’s end for a worldwide campaign for Caribbean tourism, Chastanet said. Promotional activities will begin after the U.S. presidential election in November.
The agreement came about at the recent CARICOM summit in Antigua.
(Reprinted with permission: Travel Weekly Caribbean Edition 7/15/08)
