Caribbean Marketing Firm Has New Head of Research

Castries – Accela Marketing, one of the leading marketing communications companies in the region, announced today the appointment of its new Market Research Manager, Ms. Lydia Osbourne. Originally from Jamaica, Ms. Osbourne brings to the Accela team over nine years of experience in research. She holds a Master of Science in Demography and a Bachelor of Social Sciences from the University of The West Indies, Mona, and has also completed a certificate course in Marketing Research from the University of Georgia in conjunction with Marketing Research Institute International.

Ms. Osbourne has worked with organizations such as Grace Kennedy and the University of the West Indies where she was part of a team that conducted the Transparency International’s 2010 study on Integrity Systems in the Turks and Caicos Islands.

Lydia Osbourne

“We are excited to have Lydia on our team,” stated Agnes Francis, Accela’s Managing Director. “We are confident that Lydia’s vast knowledge and experience in market intelligence, plus her keen analytical and research skills will be applied and provide top quality research results for our clients.”

In response to the new appointment, Roger Joseph, LUCELEC’s Corporate Communications Manager believes that this indicates that Accela is taking a proactive approach to anticipating and meeting the needs of its clients and the market in general. “Our internal and external communication planning and strategies rely heavily on research. We need to know what our various publics or stakeholders, particularly our customers, think about us and our services. We need to evaluate if they are hearing and understanding our key messages. We need to understand if our communication infrastructure (policies, procedures, tools and channels) are working to achieve our communication goals. Accela has provided most of our research needs in that regard over the years. Beyond communication and public perception related research, Accela has also conducted employee morale surveys for LUCELEC. And as our communication and other research needs are growing, we welcome any efforts by Accela to improve and strengthen its research capabilities,” stated Mr. Joseph.

Lydia will be responsible for growing the Agency’s research offering and ensuring that clients get the most timely and relevant research. “Lydia also brings added depth to our consulting services, which has continued to grow as companies look to optimize the profitability of their marketing efforts,” added Mrs. Francis.

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