Caribbean Airlines bank on media partnership

ST. JOHN’S, Antigua – Caribbean Sun and Caribbean Star Airlines, two regional commuter airlines, are redoubling their commitment to working with regional media operatives to help the region and its people.

Speaking in the aftermath of Counterpart International’s Caribbean Media Exchange on Sustainable Tourism meeting (CMExPress), the airlines’ president Yolanda Suarez said her organization is already responding to the call made by Wesley Gibbings, Association of Caribbean Media Workers (ACM) President, for greater collaboration between media, officials and Caribbean tourism representatives.

Suarez, who is also the Chief of Staff of the Stanford Financial Group, owned by R. Allen Stanford, said her chairman’s vision is for a Caribbean which achieves first class economic development for its people, while maintaining the beauty and the distinction of each of the islands.

“Caribbean Star and Caribbean Sun are committed to allowing everyone the opportunity of economic development here in their countries, not abroad and we can’t do that without encouraging a well informed, balanced and fair regional media corps,” said Suarez, who credited writers and editors for their role in the airlines’ success to date.

“We maintain a very open relationship with the media across the region and provide support for a number of their inter-regional initiatives it’s a fabulous partnership which we hope to strengthen,” said Suarez, whose organization also has media interests in Antigua and St. Kitts.

Caribbean Star and Caribbean Sun started in what has been probably one of the worst eras of the airline industry, Suarez admitted, but her chairman believes in efficient, seamless, quality air transportation in the region. “When other players in the industry continue to cut back on equipment, on routes, on investment, Caribbean Star and Caribbean Sun are moving forward,” she contrasted.

ACM Vice President Peter Richards and leading Caribbean scribes Ernie Seon from St. Lucia, Julian Rogers of Antigua’s Sunday Scoop and representatives of the Antigua and Barbuda Media Congress, including Colin James and Anika Kentish, represented the ACM Executive at the Antigua CMExPress held at Sandals Antigua Caribbean Village and Spa on Tuesday, June 14.

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