BET J Celebrates A Royal Birthday Aboard A Royal Liner
NEW YORK – BET J deepens its partnership with the travel and tourism industry this month when the network airs a three part reality mini-series set aboard Royal Caribbean Cruise Lines. Produced by actress Kim Fields with executive producers BET J and Dianne Williams, Royal Caribbean International’s manager of multicultural marketing, the mini-series marks BET J’s debut into reality shows targeting the African American and multicultural adult.
Starring music notables Dave Hollister and Lalah Hathaway as well as Kim Fields herself, “A Royal Birthday” is the story of four African-American girlfriends on the ultimate girls getaway – a Royal Caribbean cruise, celebrating the birthday of one of the girls. With each episode, the storylines unfold with love, life, adventure, self-exploration, lots of fun and loads of drama on board and onshore. Shot aboard Royal Caribbean International’s Adventure of the Seas, the series also features the Caribbean destinations of Aruba, Curaçao, St. Maarten and St. Thomas.
Cybelle Brown, Vice President of Sales and Marketing with BET Digital Networks, said “This new partnership with Royal Caribbean Cruise Lines supports BET J’s new programming mix of lifestyle and music programming targeting African American and multicultural adults.”
She described the new partnership as innovative and exciting. “It’s truly a smart partnership which provides quality entertainment for our viewers and reaches an increasingly important segment of the travel and tourism market,” added Brown, who observes that women have become key decision-makers in planning group and family travel.
The first episode airs on BET J (available on digital cable and on DirecTV’s Channel 330 nationwide) on October 5 at 10:30 p.m. and 1:30 a.m. the next day, and on October 8 at 11:30 p.m. The second airs on October 12 at 10:30 p.m. and 1:30 a.m. the next day and on October 15 at 11:30 p.m. The final episode airs on October 19 at 10:30 p.m. and 1:30 a.m. the next day, and on October 22 at 11:30 p.m.
There will be a marathon airing of all three episodes on October 26 from 10:30 p.m. to 12 midnight, and from 1:30 a.m. to 3 a.m. the following morning. Similarly, it will air on October 29 from 11:30 p.m. to 1 a.m.
BET aired the first episode on October 4. Scheduled for 2 a.m., the second will air on October 11 and the third on October 18. All telecast times are Eastern.