NEW YORK – Trinidad and Tobago is generating strong exposure in the American celebrity community and mainstream consumer market following Caribbean entertainment brand Antilia’s successful promotion of its “2010 Carnival Experience VIP travel packages” to the twin-island nation last month.
Antilia’s CEO, Simon Khan reports that the campaign was a tremendous success: Trinidad and Tobago received top class exposure and accolades from the visitors and celebrities who Antilia welcomed to the island for the season, including supermodel/actor Tyson Beckford, NAACP Image Award-winning actor Malik Yoba, and Grammy winning R&B songstress Mýa.
Grammy winning R&B singer Mýa (left) chats with Travelista Teri at Antilia’s “SUNSET” party.
In addition to playing host to dozens of visitors who took advantage of Antilia’s travel packages to one of the greatest cultural celebrations on earth, Antilia also invited the popular daily syndicated entertainment magazine program, Extra, representing one of the largest television media establishments ever to participate in Trinidad Carnival.
During Extra’s visit, host AJ Calloway also covered the Beyoncé concert, teaching the R&B superstar how to “Palance” (a Trinidad Carnival Dance), a memorable addition to her show which sent the crowd into a frenzy, and which was also highlighted in the program.
At left: Jason Williams (JW), singer of Trinidad’s 2010 “Road March” winning single “Palance,” is interviewed by Extra’s AJ Calloway at the Carlton Savannah.
Extra also filmed Antilia’s star-studded, invitation only Ash Wednesday “SUNSET” event at the Carlton Savannah’s “Wow Suite”, where Queen Elizabeth of England stayed during her visit to Trinidad last November. Upon his return to New York, Calloway publicly thanked Antilia for hosting Extra’s visit to Carnival in front of millions of viewers. The February 26 and 27 airings of the show were carried on WNBC in New York among numerous other stations around the country.
NAACP Image Award-winning actor Malik Yoba takes time for a “wine” during Antilia’s “Carnival Experience” in Trinidad this year.
Antilia welcomed many more taste-makers and notables, including acclaimed celebrity photographer Jonathan Mannion (who has worked alongside Jay-Z, Eminem, Notorious B.I.G., Lance Armstrong and David Beckham); Beyoncé’s choreographer Zach Simmons; celebrity stylist Theo Faulkner; runner-up on Bravo’s Make Me a Super Model Sandhurst Tacama-Miggins; NFL stars Edgerrin James and Clinton Portis; top New York radio personality Dahved Levy; and Travelista TV which is running eight webisodes about Antilia’s “Carnival Experience.”
Antilia offered special six-night packages, representing incredible value and convenience, including 4-Star luxury accommodation at the Hyatt Regency and Carlton Savannah hotels; VIP party tickets; airport transfers; chauffeur/ driver services; 24-hour concierge service, a costume and all-inclusive experience with top all-inclusive Carnival bands; and in-room costume fitting and tailoring.
Supermodel/actor Tyson Beckford poses in the elevator at the Carlton Savannah’s rooftop during Antilia’s “SUNSET” private party on Wednesday, February 17.
“We’re very pleased to have successfully introduced celebrities, media personalities and movers and shakers within the entertainment world to Trinidad and Tobago, and look forward to doing more of the same across the Caribbean to promote sustainable tourism development and awareness of the region’s unique attributes,” remarked Simon Khan.
The entertainment brand is currently planning a series of VIP initiatives both in the Caribbean and North America which will similarly integrate star power and international media participation with Caribbean fashion, music and travel. Visit www.antilia.com for further details.
