Entertainment

West Indian Carnival: A Celebration of Culture

West Indian Parade
(L-R) Event media marketer Anthony Turner, IMAGES LLC; Yolanda Lezama-Clark, President of WIADCA INC; Lexy Brooks, Yele Haiti & CEO of VIP Connected Entertainment; artiste Mental and Former City Council member, the Hon. Una Clarke.
photo credit – Dave Rodney

Brooklyn, NY – The mother of all Caribbean festivals in the United States, the 43rd annual West Indian Carnival Festival 2010 kicked off earlier this week. It began with a successful press reception in Manhattan attended by scores of media and VIP guests. They gathered to hear important details of this year’s celebration. The Brooklyn-anchored historic event is often described as the largest parade and festival in the United States. It attracts over 3.5 million participants annually. This number effectively pulls more people than the entire population of the island of Jamaica.

The Carnival celebration begins with a benefit concert for Haiti behind the Brooklyn Museum. This concert will be headlined by Grammy winning hip hop artiste Wyclef Jean. It will also feature David Rudder, Kevin Lyttle, Serani, Carimi, Bruck Up, Pupa Leendi, Bud Ramsey, Kevon Carter. Many more artists from across the Caribbean will also perform.

Proceeds from this event will be given to the Jean’s Yele’ Foundation. This is in support of their relief efforts during the aftermath of Haiti’s earthquake.

The remainder of the weekend is jam-packed with six events culminating in the Brooklyn Labor Day Parade on Eastern Parkway.

Parade and Carnival Event Schedule

Other carnival events include the Junior (Kiddies) Carnival Parade on Friday, September 3. There’s also the Brass Festival featuring Machel Montano, Patrice Roberts, Farmer Nappy, Destra, Krosfyah, Denise Belfon, Lyrikal, Lady Saw, and Talpree.

Saturday, September 4 will host the Steel Band Panorama Competition. Sunday September 5 is Dimanche Gras, at which carnival king and queen will be crowned.

“We are delighted to have Wyclef Jean, David Rudder, Kevin Lyttle and other A-list Caribbean acts. They will feature at our special star-studded benefit concert for Haiti this year. There is no word to describe the disaster caused earlier this year to a country already so impoverished. The Haitian people need our continued support. Thus, we will do our best to bring awareness to their plight and to help them in this time of need,” said Yolanda Lezama-Clark, President of WIADCA, INC.

The Brooklyn festival – which will use as its theme this year ‘Bridging Cultures’ – reaches a colorful and explosive crescendo on Monday, September 6. This occurs with the Eastern Parkway Labor Day Parade showcasing an unending train of costumed bands, masquerades, jumbies, floats, and dance groups.

Both sides of Eastern Parkway are typically jam-packed with wall to wall revelers who savor nostalgic Caribbean foods. These are from unending ribbons of vendors whose collective aromatic herbs and spices provide fragrance for the many miles of the parade route. Organizers also announced this year’s Grand Marshals include Danny Glover and Wyclef Jean’s charity Yele Haiti.

Community Support

With millions expected to attend the West Indian Carnival, the event has historically brought out the A-list of Caribbean companies to the forefront.

This year’s title sponsor is Moet Hennessy USA, producers of premium liquor brands. Moet Hennessy does have a connection to the Caribbean. Their relatively new rum brand, Ten Cane, is manufactured in Trinidad & Tobago.

The West Indian Carnival Festival is produced and presented by The West Indian American Day Carnival Association, Inc (WIADCA). The parade and related events have grown over the years from attracting thousands to millions. Indeed, the surge in tourists visiting the city for the event has been a tremendous economic benefit to both large corporations and small businesses.

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