Air Jamaica unites media with tourism partners

CASTRIES, St. Lucia – St. Lucia’s Minister of Tourism and Civil Aviation, Senator Allen Chastanet, applauded regional carrier Air Jamaica for supporting Caribbean journalists through its six year association with Counterpart International’s Caribbean Media Exchange on Sustainable Tourism (CMEx).

Air Jamaica recognized that in order for tourism to keep growing, Caribbean journalists needed to play a more prominent role, said Chastanet. “It was out of that need that CMEx came about, and I really want to thank Air Jamaica for staying true to that cause through the years – the benefits of which are really starting to pay dividends,” said Chastanet, commending the media for improved quality reports about the tourism industry through the years.

Air Jamaica’s Callista St. Juste (center) embraces CMEx youth delegate St. Lucian Charmaine Joseph (left) and Caribbean-Canadian singing sensation RHEA

Callista St. Juste, Air Jamaica’s St. Lucia-based Area Sales Manager, addressing media and tourism stakeholders at this month’s 16th CMEx meeting at the Bay Gardens Beach Resort in Rodney Bay Village, said the airline will continue to support the work of the media and the tourism industry. She said the Air Jamaica brand is intricately tied to Caribbean travel and tourism, and the carrier was committed to continue focusing on excellence and innovation, the theme of the St. Lucia talks. “We cultivate passenger satisfaction and tailor our business to suit our valued customers,” she said, highlighting web check-in and its award-winning website as important innovations.

Lelei LeLaulu, president of Counterpart International – producers of CMEx – described Air Jamaica as “more than an airline, rather, a valuable development tool.” “Air Jamaica promotes the continuing education of Caribbean journalists who in turn have communicated to the public the wide positive impact of sustainable tourism development,” said LeLaulu, who noted his organisation is proud to be associated with the carrier.

Air Jamaica was recently anointed The Caribbean’s Leading Airline, The Caribbean’s Leading Airline Website and The Caribbean’s Leading Business Class Airline at The World Travel Awards held at the Beaches Resort in Providenciales, Turks and Caicos.

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