Stephens Endorses National Airline in New Radio and TV Spots
MIAMI – Air Jamaica has launched a new radio and television commercial running in South Florida, New York and Connecticut. The new “Come With Me To Jamaica” spots recorded by Jamaican entertainer Richie Stephens follow closely on the heels of his newly released album “Come To Jamaica.”
In the new spots now airing in select markets, Richie Stephens endorses Air Jamaica by highlighting the features that differentiate the airline from other carriers including the lovebird hospitality one receives once on board. He also encourages members of the Diaspora to support the national carrier by making Air Jamaica their preferred airline.
Richie Stephens and Air Jamaica Representatives Joyce Schaffe (L) and Kaye Chong discussing the new marketing strategy at a recent album launch in South Florida
Photo by: Dreamy Riley
“Air Jamaica is delighted to have Richie Stephens partner with the airline on this initiative. He has a strong love for Jamaica, and has been a positive role model with a wide appeal to our customer base in these markets,” said Paul Pennicook, Air Jamaica’s Senior Vice President, Sales and Marketing.
The new spots which were unveiled in New York on August 14, are now being broadcast in selected markets across the United States.
Radio spots are currently running in a mix with regular Air Jamaica advertising in Florida on WAVS 1170AM, WKAT 1360AM, WDJA 1420AM and WOKB 89.3FM; New York on WPAT 930AM and WRTN 93.5FM and in Connecticut on WDJZ 1530AM. Television spots will run in Florida on “The Maxine Tulloch Show” and Rockers TV and in New York on CIN TV.
