A Quick Guide on Idea Management in Business

management strategyWhat is idea management? Everything revolves around an idea. It all starts with one. One tiny, single moment that you grab onto, and it turns into something huge. The idea management process involves developing these ideas and making them a reality. If you run a business, there’s no doubt that you have some great ideas in your head. So how do you know how to get started with and manage those ideas? Read on for more.

What is Idea Management?

Idea management is a process of managing, organizing, and promoting ideas. In business, it can be used to improve the efficiency of innovation projects. The idea management system should be able to check the feasibility of an idea and help to install it if it is workable. Idea management systems are often used with other business processes such as project management and CRM. This helps ensure that all steps are complete without any delay or error.

Why Idea Management Matters in Business

People often have great ideas but don’t know where to put them or how to use them. This can lead to frustration, wasted time, and lost opportunities. A sound innovation management tool will help you capture all your ideas so that you can test them properly and act on them when it makes sense. A well-managed idea management system will allow you to:


  • Capture ideas at any stage of the process, from conception to implementation. Give employees a venue to share ideas and feedback with their teams or departments.
  • Generate and curate ideas from across your organization to see what’s working and what isn’t. Identify trends and opportunities for improvement by looking at how many people have contributed to an idea or the topics they like most.
  • Receive feedback from others on submitted ideas so that you can make sure they’re on track before moving forward with them. Get ideas in front of key decision-makers when necessary, especially if they need approval or funding from other teams or departments within your organization.

How Does Idea Management Work?

The idea management process starts with the generation of ideas. This can happen from employees within the company, or from customers and people outside the company. This process aims to gather feedback from customers and employees about products or services. You can do this using surveys or through brainstorming sessions. Once you collect the ideas, you need to check them based on SWOT analysis. Once this is done, you are ready to implement the ideas that make sense for your business.

What is Idea Management Software?

An idea management system allows you to track and manage these ideas as they progress through your organization. Ideas are submitted into an idea management system via either an online form or by email. Once submitted, the system will automatically assign a unique number to each idea and store it in a database. The innovation software may also provide a mechanism for users to vote on the idea’s value and give feedback about what steps should be taken next.

How to Plan an Idea Management Strategy

management strategy

To plan for an innovation management strategy, follow these steps:

Set Clear Goals and Objectives

A clear idea management strategy starts with a clear goal. You need to know what you want to achieve before you start planning. Define what success looks like for your idea management program. Are you trying to improve customer satisfaction? Increase employee engagement? Reduce costs? For each goal, you should also outline the metrics used to measure success. For example, if you want to increase employee engagement, what would that look like? Make sure your goals align with your company’s overall goals. This way, everyone knows why they’re doing this work and how it fits into their bigger picture at work.

Collect and Share Ideas

Ideas can come from many sources, employees, customers, suppliers, and business partners. Collecting ideas is a process that does not have to be formalized or complicated. A simple suggestion box will work just as well as a more sophisticated online submission form. You want to ensure that everyone feels comfortable speaking up if they have a good idea or suggestion for improving company operations or policy.

The key is to make it easy for people to submit ideas and suggestions and then follow up on them quickly so that they know whether they will be implemented. Idea management should be an ongoing process, not something you do once a year. If you want to improve your business performance, try getting employees involved rather than just telling them what needs to be done. 

Assess and Evaluate Ideas

If you’re using an innovation management tool, you need to take stock of the ideas that have been submitted. You can do this by looking at the submissions in your system or by reviewing them in another document. You might also want to gather feedback from other group members who have used the system. 

Evaluate each idea based on its potential impact on achieving goals and objectives. For example, suppose one suggestion would save money while another would improve customer satisfaction ratings. In that case, you may decide not to implement both at once. This is because it would be too expensive for your budget or too disruptive for customers.

Implement an Idea Management Process

The next step is to create a formal process for idea management. This should include details such as who should be involved, when and where meetings should occur, and how decisions will be made. It’s essential to ensure everyone involved understands their role in this process so there are no gaps or misunderstandings.


We live in a world where ideas and problems constantly arise. How you manage these problems and ideas determines your potential and level of success. Strong idea management is key to efficient, practical problem-solving. The organization of people and projects results in the proper implementation of ideas, ultimately leading to a solution for the problem at hand. Thus, we must be able to exploit our assets and provide a conducive environment for the continuous generation of new ideas and concepts.


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