Do you have a brand-new cannabis business but don’t know how to reach your target audience? Do you need some guidance when it comes to creative marketing ideas for your cannabis business?
These days, digital marketing is one of the key elements to success as a business, and this also rings true for that cannabis businesses. The cannabis industry is still fairly young and there is a lot to be done within it for it to become more popular.
As a new cannabis business, it is important to include creative marketing into your campaigns as a way to encourage people to become interested in your business. Here are 5 creative marketing ideas for your business.
Collaborating with other businesses in your industry
These days there are so many different ways in which a business could take advantage of digital marketing in a creative manner, and it is all essentially down to knowing what to do and knowing how to do it.
One of the very first creative marketing ideas that you could make use of as a cannabis business is to collaborate with other businesses in your industry. The cannabis industry is a fairly new one and this means that there is a lot of competition around. However, you can change this from competition to collaboration and it will likely work in your favor.
This is great for businesses that are selling different products. For example, if you are a business like DankStop that sells cannabis accessories and consumption devices, you could collaborate with someone who sells actual cannabis and cannabis products. This collaboration would not only be good for you, but good for them too and will therefore build up the industry.
Offering unique customer incentives
Next up on our list is offering unique customer incentives. Many people are familiar with incentives that a lot of stores offer such as loyalty cards, discounts for new customers, and more, and as a cannabis business, you can take this idea and put your creative spin on it.
Offering unique incentives could be anything from creating a raffle that people who have purchased from you could enter, offering a great prize, offering discounts for new or returning customers, and so much more. The idea is that people love free things, and this is a great way to take advantage of this.
Creating interesting and engaging social media content
These days digital marketing is everything, especially when it comes to cannabis businesses that may have more trouble when it comes to traditional marketing. Digital marketing also includes that social media marketing which has essentially taken the world by storm.
Social media marketing is by far the best way to reach as many people as possible who fall part of your target audience and will be interested in your business. However, when it comes to connecting with these people you need to ensure that you are creating interesting and engaging content.
This content needs to be relevant to your target audience and something that they will be more likely to engage with when they see it.
Developing creative marketing campaigns specifically for cannabis businesses
Moving on down our list, the next thing you could be doing is developing creative marketing campaigns that are specifically for cannabis businesses. This means that everything about your marketing strategy and campaigns is specifically designed in a way to reach cannabis consumers more efficiently and effectively.
Hosting informative events or workshops
Last but not least, something that is becoming more and more popular among cannabis businesses is hosting informative events and workshops. This wouldn’t work so well in a very well-established industry however, since the cannabis industry as we know it today is still fairly new, these kinds of events and workshops are very well received.
These days more and more people are interested in more than just getting high but want to learn about cannabis as a whole and how it can be incredibly beneficial more a multitude of reasons. On top of this, you can share all of the different innovations which are making their way into the industry and people can take this time to learn as much as they care to.