5 B2B Sales Strategies for Post COVID-19 Success

If there’s something businesses can learn from the coronavirus, it is the ability to transform into stronger and better versions of themselves.

By better, we’re talking about putting in place strategies that facilitate business continuity even in the face of threats like the Covid-19 pandemic.

 A study by McKinsey & Co shows senior executives intend to maintain or increase their digital technology investments in the coming years. 

Definitely a step in the right direction and one we should all employ if we want to make sales and stay afloat. 

We have five B2B digital marketing sales strategies to help promote business success Post COVID-19.

  1. Own Your Audience

Social channels are great platforms for promoting your brand, generating leads, showcasing your offerings, and encouraging B2Bs to buy.

But like a rented apartment where the landlord ultimately dictates what you can or can’t do there, social platforms are also owned by others.

You’re pretty much at their mercy and any small change in algorithm may see some of your posts disappear.

I’m painting a dark picture, aren’t I?

Like I said at the start, social platforms are great and you should definitely use them, just don’t be overly reliant on them. 

Learn how to own your audience.

When you own your audience, you have direct connections with them, along with contact information. With this, you can use tactics like email marketing and mobile marketing to target your audience with relevant messages.

Other benefits of owning your audience include:

2. Invest in Digital Marketing Tools

Digital marketing tools refer to applications and software you can use to run your business efficiently and cut down costs.

These tools serve different aspects of the business including sales automation, lead handling and prospecting, analytics and reporting, and CRM.

Here are top benefits of working with digital marketing tools:

Examples of digital tools include HubSpot, Zapier, Zoho, Tableau, InsightSquared, LeadGenius, Prospect.io, and LeadFeeder among others.

3. Cold Calling

What chances does the cold calling strategy have in this digital age?

A solid one.

Businesses strive for new ways to grow and drive higher results, which means they are open to exploring ideas from vendors. 

So long as those ideas and solutions demonstrate value.

How do you go about showing value?

4. Set Up a Referral Program

Referral programs are excellent tactics that encourage happy customers to spread the word to other decision-makers. 

Since the customer will tell the story from their perspective, the listener will relate easily and is most likely to contact you.

It’s a powerful way to maximize awareness and boost sales, not to mention a low-cost way of expanding your customer base.

How do you set up the program?

5. Engage in Social Selling

With this strategy, you’ll be looking to add social media into your sales-boosting arsenal. 

Harvard Business Review found that up to 53 percent of buyers rely on social platforms to assess emerging tools and technologies. 

You have a fantastic opportunity here. 

Social channels provide a subtle platform for targeting customers with your solutions in a relaxed manner. They can view your offerings without engaging an overly enthusiastic salesperson.

Here are social selling tips worth considering:

 

 

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